Full email marketing for Apparel: Increased to 42%
By IMPRO Email Agency
Client
My Beachy Side
Project Description
My Beachy Side was founded by Gamze Ates in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey. The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste. My Beachy Side’s model provides financial stability, independence, community-building, and leadership skills to the artisans it employs. Partner’s requests:- Grow email list- Build efficient email & SMS marketing strategies in Klaviyo- Clean the list and segment the audience- Campaign & Flows management- Increase revenue to 20%- Get proper integration with Shopify with Klaviyo. Purposes:- Increase sales;- Build brand loyalty;- Increase AOV; Tools:- Email strategy- Copy & Template production;- Email deliverability and warm email infrastructure;- Advanced Segmentation;- List validation and cleaning- Weekly Email & SMS campaign management - High-engagement, Basic and Advanced flows Past results:Open rate: 34%Revenue attributed through Klaviyo: 13%ROI: 165,78% Our results:Average open rate: 59% (+25%)Email revenue to 42% (+29%).ROI: 1172 %
My Beachy Side was founded by Gamze Ates in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey. The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste. My Beachy Side’s model provides financial stability, independence, community-building, and leadership skills to the artisans it employs. Partner’s requests:- Grow email list- Build efficient email & SMS marketing strategies in Klaviyo- Clean the list and segment the audience- Campaign & Flows management- Increase revenue to 20%- Get proper integration with Shopify with Klaviyo. Purposes:- Increase sales;- Build brand loyalty;- Increase AOV; Tools:- Email strategy- Copy & Template production;- Email deliverability and warm email infrastructure;- Advanced Segmentation;- List validation and cleaning- Weekly Email & SMS campaign management - High-engagement, Basic and Advanced flows Past results:Open rate: 34%Revenue attributed through Klaviyo: 13%ROI: 165,78% Our results:Average open rate: 59% (+25%)Email revenue to 42% (+29%).ROI: 1172 %
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