An app to simplify booking and drive sales.D&D London approached us to design and develop an app for them. The primary goals were to drive sales, further brand loyalty and simply their booking process. Having worked with D&D London for many years, we had the advantage of knowing both the client and target audience comprehensively. This allowed us greater focus on the UX side of the project, plotting every possible route and scenario.A large portion of the project was dedicated to wireframing. App users are looking for one thing when they load an app, an easy journey from A to B. If they want to book a table at their favourite restaurant, they want to do so in as fewer taps as possible. If they need to sign up, sign in or check out, the process needs to feel simple, fluid and natural.Familiarity is another key aspect to utilise. Don’t reinvent the wheel. Apps are habitual in many aspects. Expanded navs have a universal icon. Fixed navs and footers are commonplace that allow pages to only ever be a few taps away. Date selection in a D.O.B field of a form is standard. By leaning into what users already know, it allowed us to consider and solve lesser known scenarios, having numerous users using one account for example. If a PA needed access to book a table, the ability to have pre-loaded payment details is key. Similarly, the ability to amend details needed thought so the app can evolve with the user’s needs. The D&D app always feels expansive and never restrictive.As part of phase two of the project, we introduced in-app shop functionality. The shop includes experiences, gift cards and much more. Previously D&D London’s shop had existed on a separate URL to the group site. Merging these two aspects and streamlining the process means that finding all things D&D London has never been easier.Download and explore the app for yourself on the App & Google Play stores.

+7% sales uplift from this integrated campaign that harnessed the power of influencers to target a completely new market segment.With health and veganism now mainstream and the whole restaurant industry expanding their offerings, we needed to conceive a campaign to make Pho the leaders in this space.“Low calorie menus” no longer had an impact, our challenge was to cement them in the consumer’s mind as synonymous with healthy eating and the fitness lifestyle.Ignite developed a sub-brand of Pho - Go Pho It - and partnered up with a crew of fitness influencers to penetrate the fitness market. A slick website experience, a tonne of fresh +original content and highly targeted advertising resulted in a truly game changing campaign for the brand.Pho’s amazing in-house team recruited a crew of Go Pho It ambassadors, all in the professional health, fitness and wellness industries, with a combined reach of 850,000. By using influencers in the fitness space, rather than foodies, we were able to target a new market segment and position Pho to them as a perfect fit with their healthy lifestyle.Each influencer starred in their own photoshoot and we produced social content just for them.This unique content was powerful - and led to a high share rate across influencer platforms. As well as this, the deep partnerships formed mean they’ve become part of Pho’s story in a more authentic way, not just guns for hire.Central to the campaign was a series of landing pages, all based on search demand and optimised for conversions. People who searched for vegan or nutritional food - would find a page dedicated to that, whilst telling the Pho brand story.The pages achieved a very strong 40% conversion rate, for main actions like menu views, bookings and restaurant location searches.

BriefOowee Vegan approached us to build a custom and bespoke website that injects the energy and fun of their brand into the user experience, and brought across the big and bold personality of the popular vegan fast food chain.  ObjectiveOur objective was to explore how we can elevate their brand elements, and combine that with what makes Oowee so special, to create an engaging, exciting user experience.  Overall, we wanted to make sure the site was fully branded, dynamic/interesting and conversion led, ultimately driving revenue.  A dynamic first impression Our team strived to inject fun into the user experience, to bring Oowee’s big, bold personality to life online. We maxed the use of animation across the site - hover and scroll effects and custom branded animations give a burst of energy. This echoes Oowee positioning as fast, vibrant and challenging in the vegan fast food space.  Bringing the food to life Our team translated the offering of vegan food into captivating, interactive visuals. We wanted to excite our customers with the food images, and SHOW people why they should eat at Oowee - rather than telling them in words. Pictures speak a thousand words after all. It was about capturing the mission and values of Oowee with interactivity and visuals for a more engaging experience.  Showcasing unique locations, making Oowee alive online Through the use of page transitions, our team was able to capture the individuality of each location’s unique attributes for a better online experience. ResultsThe new Oowee site has brought more traffic to the brand, more online interactions, like menu views and clicks to call, plus increased online orders and purchases of gift vouchers.