RoleThe major challenge is when there is no correct audience funnel targeting due to which ads often bring low-quality traffic which is far from getting converted. All the more, there is no such strategy to bring profitable revenue in just a week. Every strategy that is used, needs time to align with Google’s or any other platform’s algorithm which is what should be understood by the people who are running ads and expecting fast results.SolutionBefore advertising, I first analyze the business website and if there is any scope for improvement in the website as it is important for it to have a friendly user interface so that people can easily interact with the website via ad and are more likely to get converted. Apart from website analysis, the main thing to keep in mind is to research thoroughly for the relevant keywords and target accordingly. Without the right keywords, a lot of a website can experience a lot of irrelevant traffic.