GlobalRevGenis an internal system for automation of an advertising agency that specializes in affiliate marketing.

Business needs:Petra’s Planet for Schools is a new kind of online learning environment for pre and primary school pupils. The play experience and games in the virtual school help to develop the skills that every child needs in today’s rapidly and ever changing world.The client faced difficulties with the existing architecture of the web site and needed to refresh it’s current content and present it in a new way.Solution:Globalluxsoft took over the improvement of a legacy platform. Our team re-architected and implemented backend to a tight deadline during the private beta-phase of the project. Thereafter, our cooperation had grown to include the implementation of a custom CMS to have full control over the platform’s functionality, interface, and updates.It allowed the platform to offer a range of content also for the use of interactive whiteboards used whilst teaching.Key Features:- Gamification in learning for more engagement with a wide range of content including different quests, quizzes and puzzles by pupils; interactive whiteboards to provide teamwork for classmates in virtual school.- A simplified email program for interpersonal communication and safe internal chat for acquisition social media chatting skills.- Reports of how pupils are using Petra’s Planet for Schools that available for teachers and parents.- The ‘twin classes’ feature enables pupils to connect with another classrooms anywhere in the world.Technology stack:Ruby on RailsMySQLMongoDBApacheNexusRSpecCapybaraCapistranoFlash/FlexJavaScriptjQueryJenkins

Business needs:Invoca, a US-based company, is an industry-leading provider of call marketing automation solutions.The client’s purpose was to create an AI-powered call tracking and conversational analytics platform for marketers to use real-time call and conversational analytics to maximize the return of their paid media campaigns in Google and Facebook.It improves the buying experience by enriching customer profiles in Salesforce and Adobe Experience Cloud.Solution:Globalluxsoft assisted in developing a Call Performance Marketing platform with a set of features both for advertisers and publishers in order to set up and manage call-based promotions with a user-friendly interface.The software allows to track and attribute calls using dynamic phone numbers. It collates online and offline data in a single call profile that it uses to personalize call routing. And, leveraging rule-based call analytics and AI, Invoca classifies and segments conversations while detecting call outcomes such as purchases made, appointments set, or applications submitted.Key Features:Tracking and attribution of calls using a dynamic phone number.Unifying online and offline data into a single call profile.Managing all media types and creative, partners, campaigns, and payouts in one place.Detecting call topics and outcomes with AI-power conversational analyticsTechnology stack:Ruby on RailsMySQLMongoDBApacheMemcachedRSpecShouldaJavaScriptMemcachedRSpecShouldaJavaScriptjQueryJenkinsRACK middleware