EP Advisory (www.ep-advisory.com) is a career agency supplying people with consultation and talent-acquisition services. They have a large team of experienced consultants who specialise in the energy, engineering and infrastructure markets, connecting people with international companies. Challenges:Many non-functioning links.Erroneous redirects.Suboptimal loading speeds on both desktop and mobile devices.Inefficient website structure.Multiple issues as identified in the Google Webmaster panel.Strategic Approach:Conducted a comprehensive site audit to identify all technical and internal issues.Analysed both niche and selected clustered queries, to define priorities and identify potential growth areas.Developed and modified the website structure, including moving all job vacancies to a subdomain, and combining this with the main site.Addressed all technical issues, optimising loading speeds, image optimisation, fixing all dead links, and resolving duplicate pages.Improved internal optimisation Enhanced the site’s user experience (UX) to increase conversion rate optimisation and build user trust.Focused on commercial ranking factors and E-A-T (Expertise, Authority, Trust) concepts.Implemented semantic markup for various content types (FAQs, articles, ratings, reviews, and job listings).Developed a content strategy, prepared detailed terms of reference for articles, and maintained ongoing collaboration with the client to optimise site materials.Analysed link profile dynamics for both the site and competitors, defined a link acquisition strategy Result:Once the changes were implemented, we recorded a remarkable increase in organic traffic to the website, resulting from our comprehensive optimisations. This growth not only highlighted immediate results but also then demonstrated sustained progress over time. To clarify, in 2023 there was a staggering 600% increase in organic traffic when compared year-on-year with 2022.

Hanna Sillitoe (www.hannasillitoe.com) - Health brand focused on natural and organic skincare products. It offers botanical skin and hair care. x13 Growth in 24 months x3.5 Avg. RoAS in Google and Meta Ads (UK, US) 4.85% Avg. eCom Conversion Rate 180K+ Active Online Community (Instagram, Email)

2.5 Growth in Organic Traffic in 6 Months+8.500 leads from Google Search for the Tech Company (Tax SaaS)+260% growth in clicks