Adán y Eva | "Espíritus libres - Alex"
By Enfant & Poulet
Client
FIFCO
Services
Project Description
A documentary approach (branded content) to 3 influencers from Costa Rica where the new hard seltzer Adan y Eva was the star.We filmed 3 outspoken and “unconventional” people that identify as free spirits. A body positive model, a drag queen and an environmentalist showed us how they live, how they fight for what they think is right and why freedom is such an important part of their speech.This campaign helped introduce the core values of the brand to the target audience and achieved great engagement in social media.
A documentary approach (branded content) to 3 influencers from Costa Rica where the new hard seltzer Adan y Eva was the star.We filmed 3 outspoken and “unconventional” people that identify as free spirits. A body positive model, a drag queen and an environmentalist showed us how they live, how they fight for what they think is right and why freedom is such an important part of their speech.This campaign helped introduce the core values of the brand to the target audience and achieved great engagement in social media.
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