Working with a network of Catholic Schools, our team was tasked with coming up with a campaign strategy that would effectively target families with children between K-12 and to increase registrations during Catholic Schools Week and for Open House attendees. Through the initial analysis for this marketing approach, we were able to identify areas for future efficiencies, like bringing these 10+ catholic schools together under a single banner - the CatholicSchoolsGuide.com, which became the focal point of this connected campaign. The website, built on lead generation was the hub for traffic coming from Social Media Advertising, Paid Search Advertising, Programmatic Display and Video Ads, Email Marketing and Traditional Media. The campaign completed with more students showing up for Open Houses and increases in enrollment. Additionally, it concluded with a Gold Communicator award within the category.

As Face2Face Healing’s organizational focus changed to keep up with the needs of their communitee and to further push their mission and they were in need of a brand that would match that.The team at Corkboard Concepts had underwent several meetings with Face2Face Healing’s decision makers and team to further understand the direction of their internal growth to make sure the brand strategy and creative assets matched. The team worked diligently to approach their brand and made significant changes in their logo, to match their organization’s mission. Everything from the warmth of the color, font styling and the “evolution” of the logo changed the look of the brand, which was then reflected in their website, printed collateral, social media channels and more.

Over the years supporting Search Engine Optimization and Conversion Rate Optimization with The Dog Stop, we’ve effectively increased their Conversion Rate to 4.5%, compared to a 1.25% previously. This was done through careful A/B testing of landing page experience, placing more thoughtful call to actions throughout the site and by increasing organic presence for purchase intent search queries.