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Host-led video strategy for Tickertape

By ContentNinja

Client

Tickertape

Project Description

Tickertape is a Smallcase portfolio company that aimed to crack the increasingly ‘red-ocean investor education’ industry.The Challenge Building India’s largest collaborative YouTube channel focused on investments and personal finance.The Solution Bite-sized videos + Host led content -> Huuge engagement.Shorts helped us churn out bite-sized video content which was easily consumed.Shorts helped us reduce the turnaround time and provided room for bringing variety and colour to video content.Switched from rigid, 100% English video content to Hinglish, easy-going video.Focused on topical content and news related to markets, fintechs, policy, and stocks.The Result Tickertape reportedly gained subscribers while their Shorts videos went viral- ALL VIA ORGANIC CONTENT MARKETING!The shorter turnaround time aided in making more content at the same time. This helped Tickertape’s channel get 427% more views than usual! In just ONE MONTH, Tickertape garnered 17 million views 29k+ new subscribers 19.5k+ hours of watch time on Tickertape’s YouTube channel

Tickertape is a Smallcase portfolio company that aimed to crack the increasingly ‘red-ocean investor education’ industry.The Challenge Building India’s largest collaborative YouTube channel focused on investments and personal finance.The Solution Bite-sized videos + Host led content -> Huuge engagement.Shorts helped us churn out bite-sized video content which was easily consumed.Shorts helped us reduce the turnaround time and provided room for bringing variety and colour to video content.Switched from rigid, 100% English video content to Hinglish, easy-going video.Focused on topical content and news related to markets, fintechs, policy, and stocks.The Result Tickertape reportedly gained subscribers while their Shorts videos went viral- ALL VIA ORGANIC CONTENT MARKETING!The shorter turnaround time aided in making more content at the same time. This helped Tickertape’s channel get 427% more views than usual! In just ONE MONTH, Tickertape garnered 17 million views 29k+ new subscribers 19.5k+ hours of watch time on Tickertape’s YouTube channel

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