Anxiety Meter is an AI-based citylight with built-in cameras and mood recognition softwaresCroatia Insurance and Bruketa&Zinic&Grey agency wanted to correlate the emotional state of Croatians with the level of health risk they were facing and offer them a personalized solution, in real-time.We partnered up with Go2Digital and created Ai Anxiety Meter. AI Anxiety Meter uses cameras in existing digital DOOH locations and paired them with innovative use of AI-based mood recognition algorithms that were able to perform facial coding and measure anxiety levels of passers-by. Free preventive medical check-ups in Croatia Polyclinic for those with the highest levels of anxiety  The execution was intuitive and simple. As passers-by would walk past, the screen invited them to participate. The users would stand in front of the screen, give their consent by waiting 5 seconds for the application to screen their face and show them their level of concern which would be automatically measured and displayed. Depending on the result, a dynamic personalized message would have been displayed. Those with the highest levels were directed to a free preventive check-up, while those with lower levels received messaging around the importance of Health Insurance. Campaign rolled out in three stagesFirst, we ran a network test of the algorithm, selecting locations with high pedestrian traffic, and with the highest levels of detected anxiety among those pedestrians. Second, their test flight ran across 14 screens in the Croatian capital Zagreb, to prove that the personalized real-time ads would result in an increase in website traffic and preventive check-up bookings in the Croatia Insurance Polyclinic. Third, while TV, digital and OOH ran nationwide, they expanded the reach of the DOOH campaign to cover the three largest cities in Croatia.

A1 Lappsus teaches users how to avoid grammar errors in Croatian language when unlocking their mobile device, and rewards their knowledge with additional megabytes. Owners of Android mobile devices view their phone screen on average even up to 150 times a day. At the same time, reducing the spelling and grammar errors in everyday life is a constant challenge. That is why we helped A1 Croatia launch the new mobile app A1 Lappsus to turn the habit of frequent checking of the phone into an opportunity to learn correct use of the Croatian language.  At each third unlocking of the screen, the app gives a spelling question with two possible responses, and for each correct answer the user gets extra data traffic. Through rewards for correct answers, A1 users can gain up to 1 GB of data traffic per month. The database of 500 grammatical and spelling questions within the app is constantly updated and refreshed, and though intended for the younger population, it can be useful to everyone.

On the occasion of the European Football Championship, Coca-Cola and Bruketa&Žinić&Grey agency have created a campaign with Luka Modrić, celebrating team spirit. A hard year is behind us when we were separated more than ever so we’re all searching for closeness and togetherness, something we can look forward to. We need an inspirational story to unite us, because everything is better when we are together. By collaborating with Luka as a proven team player, both on and off the pitch, Coca-Cola reminds us that being a team player is the foundation of everyday life, because everyone has a team they belong to. And with the right team, anything is possible!