BackgroundBeauty Buys brings a previously unseen layer of sophistication to the online shopping experience. Combining the convenience of shopping from home or work with a level of customer service usually associated only with high-end stores, Beauty Buys rewards the discerning shopper with a superb range of fragrance, skincare and cosmetic products delivered swiftly to their door, packaged with care that will be a joy to open.ChallengeMore than any other generation before, customer’s lives are changing, and their views are changing. The challenge was to create a new beauty brand for retail e-commerce that would build intimate, direct relationships with customers so that they find value in being loyal. With a dramatic change in what ‘beauty’ means to people, it’s no longer all about the surface and what your face looks like. Beauty is about the whole person, so the brand must focus on providing a shopping experience that caters to this new definition. It’s all about them!ServicesBrand Strategy | Communications Development | Brand Creation | Visual Identity | Art Direction | Photography by Neil Hurley | Website UI Design | Digital Content | Social Media Strategy | Social Content | Social Channel Management

BackgroundEstablished in 2012, Bell Lane is an award-winning speciality coffee roaster based in Mullingar, Co. Westmeath. Their team has over 30 years of combined experience in the coffee industry. Only the best coffee makes it out of Bell Lane.Farmed and sourced, prepared and roasted, poured and loved. If they can’t give you a taste that’s exceptional, then they’re not doing what they set out to do.Business ChallengeOver the last four years, the Bell Lane team has worked hard to create an outstanding roastery, relentlessly focusing on quality, quality, quality. They’d travel to origin when permitted to meet coffee producers first-hand. They’d learn from the farmers and producers they met; they’d build relationships with everyone within their coffee supply chain. This relationship offers security to the farmer, their families, and communities, and security to Bell Lane to deliver quality-focused coffee.We helped the owners rediscover why they’re so fanatical about a little roasted bean; developed a revitalised, symbolic and meaningful brand identity to help share their unique story about their passion and evolution with coffee and create an engaging platform to educate coffee-lovers on their process and hero the people behind farm-to-cup.

BackgroundFor many years, Applegreen has put everything in to building up and delivering an outstanding customer experience with their service stations. Whether you’re on the move for business or pleasure, they’ve worked hard to provide everything you need on the road. And when it comes to coffee, their customer focus is no different.We’re proud to introduce Braeburn Coffee, demonstrating their commitment to making sure you get top quality coffee, all day every day. They’ve combined the freshness and vitality of their new brand with barista-level service to give you the very best of Applegreen in one high-quality cup.Business ChallengeIt’s a crowded marketplace, with an ever-growing breed of artisan coffee brands appearing in service station forecourts and shops across the nation – from the larger cities to small towns. We’re increasingly spoiled for choice.Our challenge was to create a welcoming, energetic and imaginative identity for a new coffee brand within the Applegreen portfolio. It wasn’t just about formulating the right look or serving the best on-the-go coffee. It’s about creating a brand experience that speaks about the high-quality coffee and how good that makes people feel. It’s the experience, which gives a double-shot boost to the brand and encourages customer loyalty. Passion, mastery and dependability are some of the cornerstones of the strategic brand development and messaging for Braeburn Coffee.Services Brand Strategy | Communications Development | Brand Creation | Logo Design | Visual Identity | Brand Guidelines | Brand Asset Design | Packaging Design