MyChoice.ca, an awesome home and car insurance provider, was on the lookout for a way to enhance its online presence and become the go-to authority in the insurance world. That’s when Bluetree stepped in and crafted a game-changing strategy that involved securing stellar backlinks from high-authority websites.In this case, study, let’s dive into how Bluetree’s top-notch digital PR campaign boosted MyChoice.ca’s website traffic and sent their organic keyword rankings soaring.Results That Speak for ThemselvesBluetree’s digital PR magic worked wonders for MyChoice.ca:Traffic on the Rise: In just 12 months from March 22, MyChoice.ca’s website traffic shot up from 6,610 to a whopping 27,087 visitors per month.Organic Keyword Superstars: A bunch of MyChoice.ca’s organic keywords climbed to the coveted number-one spot in search engine rankings. The Supercharged StrategyBluetree pulled out all the stops to snag fantastic backlinks from powerhouse websites with excellent domain ratings via our excellent links and team of B2B writers:Cybersecurity.att.com (DR90)Flippa.com (DR82)Involve.me (DR78)

In 2020, Cloud Defense approached BlueTree with the intention of running a Digital PR campaign. Their goal with the campaign was to spread awareness about their security products and draw traffic to product pages via PR mentions in some of the most respected cybersecurity websites online. The campaign revolved around targeting Cloud Defense’s product pages. These pages, using easy-to-follow short paragraphs and screenshots, each explain how the respective product identifies and detects vulnerabilities. To execute the campaign and secure mentions to the Cloud Defense product pages, we followed our standard simple procedure for generating effective results:We compiled a list of relevant cybersecurity sites to reach out to, including security sites we were already working with (all sites had a minimum DR rating of 65 and a minimum 5k search traffic) We reached out to each sites with a cold pitch offering to write an article for themThe site editors agreed that we could pitch them topics or assist with topic ideation, and our pitching team brainstormed and suggested 2-3 topic ideas per site After getting a topic formally approved, our team of professional writers got to work writing and submitting the pieces to each site Our writers and editors ensured that there was a natural placement to the respective Cloud Defense page by A. ensuring cloud security would be relevant to the topic at hand, and B. ensuring context surrounding the placement Rinse and repeat Doubled down on the above strategy, we ended up pitching over one thousand cybersecurity publications.

Digital PR campaign focusing on accounting tools and best practices.