We implemented various features, including:Structured SnippetsPortfolio BiddingWeekly Dashboard ReportingVideo & Responsive AdsAudience Adjustments (RLSA)Negative Keyword ListsOptimized Ad RotationDynamic Keyword InsertionBroad Match ModifierConversion Funnel StagesMonthly Metric Improvements:CPA reduced from $75 to $35Conversions tripled from 70 to 280Client proceeded to raise $4.5M from venture capitalists within 6 months.

Embark offers a complete dog DNA test for breed, health, and traits. From the CTO of Embark:“BERK Labs led a redesign of our physical packaging and a boost of our operational efficiency through innovative tooling automation. Their team delivered ahead of schedule, to our specification, and at the highest level of quality. Their analytical, design, and marketing skills were also essential in helping us raise a $4.5M funding round. We really appreciated the help at a crucial time, and your team will too.”

The greatest story ever written is the one you carry in your DNA.Insitome Traits is the gateway to your genetic story. Download chapters customized to your DNA, which we call Insights, that spark your curiosity and illuminate your genetic journey.Launched Insitome Traits on the Helix.com and Apple’s iOS App StoreDelivered specifications, requirements, and sprint plans with agile methodology + Atlassian toolsImproved search ranking to #1 through App Store optimization, SEO, and referral marketing