CORE TERAPIJA is a modern and versatile fitness and wellness studio located in the historical center of Riga. It is also very different from the everyday concept of a “sports club”.For CORE TERAPIJA, we have developed all kinds of visual design – from brand logo, visual identity and graphic design to interior design elements, clerical material design and website design with navigation elements.The graphic identity of the brand in the logo is characterized by a circle. In our opinion, it is exactly the case when simple and ascetic forms would best convey the brand’s idea of ​​well-being and people as the focus of attention.The brand’s colors refer to the classic elements of the Western world – water, fire, earth and air. We have included these colors in the color transitions, which symbolize fluidity and peace. Color transitions are one of the key elements of a brand’s visual communication. The second key element is patterns that are aesthetically pleasing and create dynamism, reminding you that CORE TERAPIJA guides people in their work with body for both physical and emotional well-being. The CORE TERAPIJA logo is used in both digital and print environments as well as indoors to emphasize the brand’s visual identity in an elegant way.