Dutch Auction NFTs by Posterlad with Utilities
By Artiffine
Client
Urban Structures
Project Description
We have teamed up with DVRG Collective and globally awarded artist Vratislav Pecka (PosterLad) on “Urban Structures” - an exclusive NFT project blending Czech architecture with digital art. This limited collection of 25 “phygitals” combines together digital artworks and signed physical posters.The goalThe vision was clear yet ambitious: to create a unique fusion of digital and physical art forms through NFTs and posters. Vratislav Pecka chose 25 famous Czech architectural motives and skilfully incorporated them into the posters. In the final collection, you can find well-known Prague buildings such as “Žižkov TV tower” and “Dancing house”. These posters were sold as NFTs. The online auction using blockchain aimed to engage both a live audience and Posterlad’s online community. We chose the Dutch auction model, as we expected that each piece would have a different popularity. This proved to be a strategic decision. It added an element of excitement to the real-life event, where purchases occurred unexpectedly, in contrast to the steadily decreasing prices.
We have teamed up with DVRG Collective and globally awarded artist Vratislav Pecka (PosterLad) on “Urban Structures” - an exclusive NFT project blending Czech architecture with digital art. This limited collection of 25 “phygitals” combines together digital artworks and signed physical posters.The goalThe vision was clear yet ambitious: to create a unique fusion of digital and physical art forms through NFTs and posters. Vratislav Pecka chose 25 famous Czech architectural motives and skilfully incorporated them into the posters. In the final collection, you can find well-known Prague buildings such as “Žižkov TV tower” and “Dancing house”. These posters were sold as NFTs. The online auction using blockchain aimed to engage both a live audience and Posterlad’s online community. We chose the Dutch auction model, as we expected that each piece would have a different popularity. This proved to be a strategic decision. It added an element of excitement to the real-life event, where purchases occurred unexpectedly, in contrast to the steadily decreasing prices.
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