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B2B Content Marketing & Lead Generation Campaign

By Artifact Branding & Marketing

Client

Project Description

To offer nearshore outsourcing services to more companies and grow their business, The Functionary needed to reach potential clients more efficiently and effectively.Artifact Branding & Marketing developed a content-driven B2B lead generation campaign with a lead magnet, creative messaging, and customized illustration. We deployed assets including a whitepaper, animated videos, paid and organic social posts, blog posts, an email nurture series, and more.The campaign proved highly effective in engaging prospects and capturing leads, bringing in seven figures in pipeline revenue in the first three months alone.

To offer nearshore outsourcing services to more companies and grow their business, The Functionary needed to reach potential clients more efficiently and effectively.Artifact Branding & Marketing developed a content-driven B2B lead generation campaign with a lead magnet, creative messaging, and customized illustration. We deployed assets including a whitepaper, animated videos, paid and organic social posts, blog posts, an email nurture series, and more.The campaign proved highly effective in engaging prospects and capturing leads, bringing in seven figures in pipeline revenue in the first three months alone.

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