GoalTo create and implement the first public-private partnership program of its kind with KPBS for nonprofit public agencies including three “First 5 for Kids” programs providing San Diego’s youngest children with healthy development screenings, dental care, high-quality preschool, and parenting workshops. Programs included were Q-Kids ($2.5 million), Immunization Outreach – ($1.0 million), and Oral Health and Wellness ($780,000). Campaign StrategyArk Marketing’s initial work consisted of creating an advisory board made up of community leaders with experience in children’s health and education to discuss and get input on local needs and priorities as well as collaborate with a variety of community groups to eventually disseminate information about the programs and the services offered.Ark Marketing helped form partnerships to develop the marketing materials and messaging for the various programs including the translation of print materials into seven different languages. Ark worked with Eagle Marketing on the direct mail plan and execution and also partnered with Spanish language radio station KLNV/KLOQ to create and place radio schedules, assisted in the creation of a 15-minute program De Viva Vow and helped oversee and facilitate outreach at key station events.In addition, Ark Marketing partnered with local television station KGTV to develop and place schedules and along with the Advisory board and First Five Commission public relations firm, aided in the content of news segments, the production of on-air educational announcements and custom 10Mobile interstitials. Ark Marketing also oversaw and facilitated outreach at key KGTV events and assisted Children’s Hospital in the creation of a custom immunization module for outreach presentations as well as helping KPBS in creating community calendars for each PBS and commercial stations’ outreach at events and clinics throughout San Diego County. Outcome• Research completed on the project has shown the following:• Nearly 67% of all respondents have become more aware of local health and safety resources.• 12,000 development guides and other resource materials have been distributed.• More than 56,000 people attended the 21 events in San Diego that Q Kids participated in or hosted.Another 48.3 % of viewers interviewed by an outside evaluator stated they took or planned to take action based on seeing the educational messages on television. Moreover, 1,268,954 impressions were delivered on websites for KPBS and KGTV during the campaign.

Goal“For Healthy Kids” (FHK) was a project born from Kaiser Permanente’s “Thrive” initiative to focus on the prevention of obesity in children. Campaign StrategyThe FHK program’s strategy consisted of an outreach program designed to strengthen parent’s knowledge of the importance of nutrition and exercise for their kids while at the same time enhancing the perception of Kaiser Permanente as a health-solutions provider proactive in the community.Both English and Spanish speaking families were targeted with initiatives which included Public broadcasting partnerships and TV media at stations in markets throughout California. A series of on-air vignettes were developed and aired to showcase a lifetime of healthy habits for the family.Ark Marketing also helped organize ongoing learning workshops, seminars for parents and childcare providers, and an outreach campaign with multiple events in key markets across the state, where Healthy Start Kits were distributed.During the four year project, Ark Marketing would help host the custom website with Kaiser Permanente content and include the FHK program and all related information in monthly PBS and Kaiser Permanente magazines and e-newsletters. Articles were also written for print publications. Ark Marketing would also be responsible for coordinating the evaluation process.OutcomeC.L. Gailey Research conducted interviews at the Kaiser Permanente Get Fit San Diego 5k Run/Walk and Fit Festival in San Diego, California. Respondents were shown two videos and the Healthy Start Kit. One of the videos covered portion control and the other talked to kids about healthy eating.Both videos were rated very high relative to their effectiveness, importance of the message, and raised the level of awareness of the importance of eating a healthy diet and not overeating and prompted parents to take action relative to a healthy diet and food choices for their families.In addition, the Healthy Start Kit was also well received with high ratings for value and importance.Almost two-thirds (65.0%) of study participants said the program impacted their opinion of the organization and more than 75% said they felt much better about Kaiser Permanente as a result of their participation in the For Healthy Kids initiative. Virtually all (93.6%) felt it was very important for health care organizations to participate in programs of this type.

Goal San Diego County Water Authority (SDCWA) tasked Ark Marketing with implementing a market-wide media plan to support their “Brought to You by Water” campaign to highlight the importance of water to San Diego County residents and businesses.   Campaign Strategy Ark Marketing developed a multi-faceted digital and social media campaign with a retargeting component to educate, engage and drive traffic to the SDCWA “Brought to You by Water” landing page.  Utilizing video and audio footage of Jon Foreman interviewing a variety of SDCWA employees, the campaign was able to reach the audience via OTT+, Streaming Radio, Facebook, YouTube/TrueView, PPC, Banner Ads, Social Media, and Content Marketing.      Outcome  The 6-month campaign delivered SDCWA’s message to over 4,800,000 viewers and listeners.  Ark Marketing over-delivered by almost half-million Impressions.  Some highlights of the campaign include:  · Mobile and Targeted Display exceeded the industry display advertising standard   · Video Display had very high click through rates (3.86%) showing that the message was well received   · Email and Retargeting campaigns had an overall open rate of 18.69%, which was well over the guaranteed 10% open rate    · OTT+ Premium Campaign performed well receiving a full video complete rate (VCR) of 84.1%  · Significant engagement on all San Diego County Water Authority social media accounts