Dallas Blends Barber Shop Corners the Maket
By Altered State Productions
Client
Dallas Blends
Project Description
Dallas Blends Barbershop has a cutting-edge feel designed to suit every gentleman’s fantasy. With seven operational suites featuring 18 of Dallas’s finest independent barbers, a millennial lounge, and a developing media room. The barbershop seeks to offer experiences rather than just haircuts. ApproachSpeaking to customers where they are. The first step for Altered State was to select a channel for distribution where the barbershop’s ideal customer spent a significant portion of their time. Snapchat was chosen as it stood at the intersection of traditional digital advertising and social media with a built-in audience of hi-tech millennials. Establishing purposeful partnershipsAltered State helped Dallas Blends to source and contract partnerships with relevant co-market entities like Ego Barbers and Slick Content. This partnership marketing strategy allowed for shared resources and increased reach that would otherwise take years to attain. Digital marketing tactics. Altered State Productions provided search engine optimization, pay-per-click campaigns, and web design services to increase foot traffic to the physical locations. The ResultsThese strategies instantly increased the exposure rate for Dallas Blends. By sharing stories, services, and images with a wide demographic, the individual barbers were appealing to a more diverse and reliable spectrum of clientele than running paid advertisements alone. The ads hit their mark more often than not due to selecting a relevant platform and thanks to Snapchat’s built-in reporting and optimization tools. The campaign was managed seamlessly by Altered State Production’s in-house Media Buyer.
Dallas Blends Barbershop has a cutting-edge feel designed to suit every gentleman’s fantasy. With seven operational suites featuring 18 of Dallas’s finest independent barbers, a millennial lounge, and a developing media room. The barbershop seeks to offer experiences rather than just haircuts. ApproachSpeaking to customers where they are. The first step for Altered State was to select a channel for distribution where the barbershop’s ideal customer spent a significant portion of their time. Snapchat was chosen as it stood at the intersection of traditional digital advertising and social media with a built-in audience of hi-tech millennials. Establishing purposeful partnershipsAltered State helped Dallas Blends to source and contract partnerships with relevant co-market entities like Ego Barbers and Slick Content. This partnership marketing strategy allowed for shared resources and increased reach that would otherwise take years to attain. Digital marketing tactics. Altered State Productions provided search engine optimization, pay-per-click campaigns, and web design services to increase foot traffic to the physical locations. The ResultsThese strategies instantly increased the exposure rate for Dallas Blends. By sharing stories, services, and images with a wide demographic, the individual barbers were appealing to a more diverse and reliable spectrum of clientele than running paid advertisements alone. The ads hit their mark more often than not due to selecting a relevant platform and thanks to Snapchat’s built-in reporting and optimization tools. The campaign was managed seamlessly by Altered State Production’s in-house Media Buyer.
You might also like
CAPSULE | Hi-Tech Skincare Video Marketing
Futuristic beauty is captured once again with the newest commercial produced by Altered State Productions, showcasing the transformation of full body skincare with Capsule by Spacetouch. Inspired by a high-tech ‘glam lab’, the Commercial features Spacetouch’s Capsule - a masterpiece of technology as a full-body phototherapy bed, previously exclusive to clinical settings and now available for at-home use. The product showcase is enriched with testimonials from both medical experts and industry models, highlighting the Capsule’s high esteemed impact on skin health.
Cutting- Edge Video Commercials for Beauty Product
The worlds of technology and beauty have collided. The team at Altered State Productions created a series of commercial media for a future-forward health and wellness brand that breaks the boundaries of traditional beauty products. The products, designed by leading plastic surgeons and powered by NASA technology, presented a challenge for us to showcase skin in a new and unique way. Our team, led by Eddie Castillo as Media Director, Hebert Huerta as Executive Producer, brought their skills and expertise to every aspect of the production process. We handled the full range of technical tasks, including creative direction, talent and crew, location scouting, distribution strategy, pre-production, scriptwriting, storyboarding, casting, scheduling, post-production, editing, color grading, sound design, visual effects, and final delivery. Through our collaboration with the product designers and health experts, we were able to create a video that effectively showcased the unique benefits and elevate a revolutionary product to new heights through engaging storytelling and stunning visuals, transcending the possibilities of the future in skin care. Learn More at: https://www.alteredstateprod.com/spacetouch
Gorem Mech Project: 3D Modeling + Look Development
Inspired by scientific ideas and science fiction, this project delves into the realm of giant robots and their human-controlled counterparts known as mechs.Mechs have gained popularity in various mediums such as computer games, console video games, toys, films, and anime, sparking a realistic production interest within the tech industry. Altered State Productions aims to bring this fascination to life through a 3D modeling and look development project.The demand for 3D design has surged, finding applications in video game design, hyperrealism, films, e-commerce, and architecture. Leading 3D rendering software like 3DS Max, Maya, V-Ray, Cinema 4D, Houdini, and Blender continues to dominate the market. These tools enable artists to push concepts to perfection, although the true magic lies in the skill and vision of the artist.A proficient 3D graphic designer manipulates depth, focus, perspective, and range to create subtle yet impactful anomalies that simulate and stimulate a false reality. Achieving hyperrealism demands exceptional technical prowess and meticulous 3D rendering to bring 3D modeling to life.Altered State Productions combines the power of leading software with our talented team’s expertise to breathe life into the Panzer Gorem mech toy. Through meticulous 3D modeling and intricate look development, we aim to showcase the mech’s intricate details, textures, and visual nuances.Our team tirelessly ensures that every aspect of the Gorem Mech Project exhibits unparalleled realism and attention to detail. From precise geometry to realistic material shaders and lighting, we create a visually stunning and immersive experience that captivates audiences.Join us on this thrilling journey of 3D modeling and look development as we push the boundaries of visual storytelling. Witness the fusion of artistry and technology as we transform a toy into a hyperrealistic marvel, inviting viewers to delve into a mesmerizing world where science and fiction converge.