By AJ Marketing
Client
Campaign Summary:Countries: IndiaMarketing Channels: YouTube, InstagramMedia Type: Finance, General, LifestyleContent Type: Integrated video, Reels, Feed post Marketing Strategy: Increase brand awareness and build trust by partnering with carefully-selected influencers on Instagram and YouTube, who have a large, organic community following, to promote their auto-invest product.Creating promotional videos featuring the HOLI FESTIVAL theme, to showcase the benefits of their auto-invest productsEnticing and incentivizing users to subscribe to their auto-invest product and trade in their platform by hosting an iPhone giveaway contest. Results: Impressions: 3,100,000Views: 1,700,000Engagement Rate: 7%
Campaign Summary:Countries: IndiaMarketing Channels: YouTube, InstagramMedia Type: Finance, General, LifestyleContent Type: Integrated video, Reels, Feed post Marketing Strategy: Increase brand awareness and build trust by partnering with carefully-selected influencers on Instagram and YouTube, who have a large, organic community following, to promote their auto-invest product.Creating promotional videos featuring the HOLI FESTIVAL theme, to showcase the benefits of their auto-invest productsEnticing and incentivizing users to subscribe to their auto-invest product and trade in their platform by hosting an iPhone giveaway contest. Results: Impressions: 3,100,000Views: 1,700,000Engagement Rate: 7%
SUMMARYCountry: JapanMarketing Channel: InstagramInfluencer Types: Graphic designers & Digital art creatorsContent Types: Instagram image & video postsCONTENT STRATEGYPartnering with top digital creators in Japan to develop unique visual contents using Adobe Stocks assets.Illustrating the unique offerings of the vast Adobe Stock library and its integration with the rest of Adobe’s Creative Cloud.Showcasing how Adobe Creative Cloud gives people flexibility to create something new and uniquely their own.Distributing contents organically via influencer channels, while also implementing boosting strategies to reach wider audiences.RESULTImpressions: 920,000Views: 230,000Engagement Rate: 11%
SUMMARYCountries: Australia, Japan, ThailandMarketing Channels: YouTube, Facebook, TikTokInfluencer Types: Technology reviewers & computer expertsContent Types: Dedicated YouTube videos & short Facebook & TikTok videosCONTENT STRATEGYPartnering with leading computer technology creators to build a gaming PC with AMD components: Ryzen CPU and Radeon GPU.Showcasing computer unboxings, computer builds, high performance game testings and AMD software testings.Highlighting advanced AMD technology and premium gaming experience.Encouraging viewers to visit e-commerce sites where they can purchase AMD products.RESULTImpressions: 1,300,000Views: 375,000Engagement Rate: 5%
STRATEGYCountry: KoreaMarketing Channels: Naver, Online digital mediaMedia Types: Business, technology, gamingContent Types: Press releases & blog postsCONTENT STRATEGYIncreasing brand awareness and building trust through press releases in top business, technology, and gaming online digital media.Booking online digital media, creating copyrighted content, and distributing content to large audiences.Promoting Codashop as a one-stop digital marketplace for games, in-game items and mobile app purchases.Highlighting the unique selling points of Codashop: easy and fast, instant delivery, convenient payment method and exciting promotions.RESULTImpressions: 7,000,000Views: 1,000,000Engagement Rate: 10%