Translator     INTRO: Again Again Agency recently partnered with a marketing company to create a successful lead generation campaign for a client in the healthcare industry. Our goal was to attract potential customers who were interested in a new product that the client was offering. We conducted extensive research and developed a comprehensive strategy that included tactics such as email marketing, social media advertising, and content marketing.CTA: Together with the client, we chose the “Learn more” call to action, which directed users to a landing page with more information about the product.CAMPAIGNS: We developed a series of targeted email campaigns that highlighted the benefits of the product and encouraged users to learn more. We also created engaging social media posts and ran targeted ads on various platforms to increase brand awareness and drive traffic to the landing page.To further optimize the campaign, we conducted A/B testing on email subject lines and ad copy to identify the most effective messaging. We also implemented tracking and analytics to measure the campaign’s success and make data-driven decisions for future marketing efforts.RESULTS: Thanks to our efforts, the client saw a significant increase in leads and conversions. The email campaigns had an average open rate of 56%, with a click-through rate of 47%. Social media engagement also increased, with a 30% growth in followers and a 78% increase in website traffic from social media platforms. Overall, the campaign was a great success and helped the client achieve their marketing goals.

Translator      INTRO: Our team collaborated with a blockchain company to design and execute a comprehensive email marketing strategy to generate leads for their business. The goal was to attract potential customers who were interested in the benefits and features of blockchain technology. We started by conducting market research to understand the target audience’s behavior and preferences. Then, we created a customized email marketing campaign that included various tactics such as personalized email content, engaging subject lines, and attention-grabbing call-to-actions.RESEARCH:We researched the market to understand the target audience and their pain points. We then created a buyer persona for the ideal customer and tailored the email content to match their needs. We also analyzed the company’s existing email list to identify any gaps or areas for improvement.EMAIL MARKETING STRATEGY:We created a series of personalized emails to send to potential customers who had opted into the company’s email list or who had shown interest in their services. These emails highlighted the benefits and features of blockchain technology and how it could help potential customers. We used engaging subject lines to grab their attention and personalized the email content with the recipient’s name and specific pain points.CTA: Our call-to-action was for potential customers to schedule a free consultation with the company to learn more about their services and how they could benefit from blockchain technology. We also included social media links to encourage them to follow the company on various platforms.RESULTS:The campaign generated significant results, with an open rate of 35%, a click-through rate of 12%, and a conversion rate of 5%. The company was able to acquire over 200 qualified leads within the first month of the campaign, resulting in an increase in their customer base and revenue.

Translator      INTROOur team worked closely with a leading fashion brand to create a highly-targeted lead generation campaign. Our goal was to attract potential customers who were interested in the latest fashion trends and styles. We started by conducting in-depth market research and analyzing the target audience’s behavior and preferences. We then developed a comprehensive strategy that included various tactics such as email marketing, social media advertising, and content marketing.CTATogether with the customer, we chose the “View bestsellers” call as the target action. This allows a client to evaluate a list of the most popular products without looking through the entire catalog.DESIGN.Besides that we had to study the site and choose references and graphic elements to complement the text with appropriate images. After developing several intermediate options, we developed the final version.Our team decided to emphasize the brand’s craftsmanship with a branded visual, namely:The slanted serif font gives the impression of handwriting as if one of the founders had written the message personally for the client. You cannot use handwritten fonts in newsletters because that’s the email service’s policy.We replaced the standard square and rectangular formats in photos with unique shapes for each image. We also added graphic elements to emphasize the geometry of the picture.We created a welcome letter and customized a master template to quickly assemble the letters based on brand colors and elements. This significantly reduced the time it took to prepare the letters while giving them a more stylish look.What Results did we achieve?Thanks to these changes, the email delivery rate was 98%, with 68% of opens and 74% of clicks. Thus, the conversion rate increased, the initial goal of the client’s team. The company was satisfied with the cooperation and left positive feedback.