The Barking Lot is Dubai’s most fun and full-service doggy haven. They required an equivalent brand expression for the brand. In the three-month-long project, Aarts designed for them a fun-filled, quirky, and distinctive brand identity along with the complete visual language and various brand touchpoints. Following was the scope of work for the project.1. Logo and Visual Language Design2. Brand Styleguide4. Iconography5. Stationeries, Collaterals, Brand Touchpoints (Van, Wall Arts, Food Bowl, Hoardings, etc.)Please find the complete visual portfolio below:https://drive.google.com/file/d/1sutj3TSIIVYZD_0ms5gph_vz9ku09eeF/view?usp=sharingBrand’s website:https://thebarkinglot.ae/

Tea N Me - A new tea brand was aiming to launch a range of premium tea blends, each carefully crafted to accompany tea lovers in their different moods. Having a number of tea brands in the same market, the brand faced the challenge of establishing itself distinctively. Aarts helped them out by creating a memorable brand identity that could express the unique blend of exclusiveness and personalization together. A unique language of handcrafted illustrations was developed to design the packages that could express various moods of the tea. The following was done as part of the project:Logo DesigningBrand StyleguideIllustration LanguagePackages Designing for all the 8 blendsProduct Photo and Video ShootStationeries, Collaterals, Social Media Creatives, etc.The visual presentation is shared at:https://drive.google.com/file/d/1owBgZlRURV0vn8NK2zEWcjP3dtKKWctZ/view?usp=sharingBrand’s website:https://teanme.co/

HeyChef is an on-demand chef booking service in UAE. At the time when HeyChef planned to launch itself, the market was already flooded with other similar but unorganized service providers. HeyChef aimed to establish itself as an authoritative and organized brand in the space, and that’s where Aarts helped them. With a deep strategy building, Aarts created for them an instrumental brand identity and an intuitive webapp design. This helped the startup disrupt the market, secure a commanding place in it. The scope of the work involved:Brand Strategy and MessagingBrand Logo and Visual Language DesigningBrand StyleguideStationeries, Collaterals, Social Media TemplatesIllustrations and IconographyWebApp UI and UX DesignWebApp DevelopmentTry the functional WebApp at:https://heychef.ae/